Release Date: Aug 15, 2025
Genre(s): Electronic, Pop/Rock
Record label: A.G Records
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Arriving quickly after her 2023's club-ready The Love Invention, Flux doesn't abandon the dancefloor at all but it does reorient things inward. On this album ecstasy isn't just counted in BPMs, but in surrendering to vulnerability, transition, and light. Flux is the first release on Goldfrapp's own AG Records, and it shows: this feels like an album of confident ownership, of sound, story, and self.
Her second solo album and first as an independent artist finds her in a relative comfort zone, maintaining a glacial and breathy control As the group bearing her surname continues its hiatus, Alison Goldfrapp is pressing ahead with a burgeoning solo career. On second album Flux she takes flight, across the North Sea to Sweden. There is much to admire about Swedish pop music of course - from ABBA to Fever Ray via Roxette, Robyn and Avicii to name just a few - and it feels slightly odd to be adding a Londoner to that list.
While undeniably a step forward in Alison Goldfrapp's tentative solo debut, Flux remains distant from the heights scaled alongside Will Gregory as Goldfrapp. Despite impeccable craftsmanship provided by the likes of Richard X, Flux frequently feels mired in its own lushness, burdened by a strange inertia. The mid-tempo monotony accentuates this lethargy, diluting shimmering beauty into something laboured rather than effortless.
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